The Middle East’s Importance for Trade in The World

The economic history of the area…

The Middle East, Northern Africa and the Arab peninsula, which are considered as sacred for Muslims and have 60% of the world oil reserves, have been the focal point for all world countries throughout the history. The region is a geographical area with an economic structure which is still standing despite the fact that it has seen many wars, battles of religion, and ethnic conflicts since the Adam, the father of mankind. Therefore, the continuity of the oil reserves, which keep the economy alive, keeps the trade in the region alive, as well.

What do you need to do business in this area?

Due to the weakness that the region has shown at the point of production, the countries having developed industrialization have moved their trade to this region, and even some countries have established production facilities in this region. This is a region, in which the industrialists have not had any trouble in finding a market. In the market, there are products from many countries. When comparing the export and import percentage of the region, there is a big gap between them and it directs the exporters to this region. Therefore, this market is inevitable for China. But, the fact that the Chinese goods has found a place in the market has created a market indexed to the prices by eliminating the concept of quality product. Under this difficult situation, the ultimate step in standing in the market is to become a brand. It is easier to cling on the market for branded companies. Therefore, the strategies that you have created for the regional market are quite important. You will both make the goods quality and you will reduce the costs below the market prices. These steps will put you on the market and you will begin to be permanent in the market with the right strategies that you have made. Because of the quality service, advertising works and intense tempo, you will begin to become permanent in the regional market and you will become a well-known brand. Although you have to pay attention to; the area; is a region which should not be neglected, you could lose your current market at any moment. Wrong strategies, poor quality, service with poor quality may take you away from this market till the end of the time. So the key to success in this region is to work hard, to dominate the market, to produce and sell quality products cheaply and to be in the market constantly. Therefore, the key to success in this region is to work hard, to possess the market, to produce product quality and sell them cheap and to be in the market continuously.

General evaluation….

All of the information that I have shared with you above has been carried out by KAS Company along with the right strategies and branding in the region. At the moment, it has dealerships and customers in every country in the region. Aforementioned KAS Company has existed in this market even in the most difficult times of the region, and has protected the existence of its products in the market. The KAS Company, which is far ahead of its competitors, has not changed the quality perception since 1970 and it combined this perception with the quality service and became a well-known and demanded brand.

The targets of the KAS…

KAS Company, which currently exports to 70 countries around the world, has been expanding its targets every passing day and it plans to establish a production plant in at least 5 countries of the region until 2023. KAS Company, which will increase its power in the region along with these production facilities, targets to become a world brand in 2040. KAS company, which has shown that it is a company that achieves its goals one by one; has been working with the belief and determination that it will realize also the target of becoming a world brand.

I would like to say; Come and become a partner of this company which takes firm steps forward to become a world brand …

Ahmet KAYMAZ

Export Area Manager